Tecnobrega - the Religion of Soundmachines

A Cosmogony of creatures inherited from mythology of the first inhabitants of the region of Belém do Pará, Amazonias.

Light idols, lasers, fireworks, and DJs worshiped as if they were international popstars. The Tecnobrega soundmachines drive tens of thousands of young Amazonians from the Brazilian state of Pará to dance. A new cosmogony surged from the traditional ‘Brega’ in the urban Amazon that constantly evolves.

For decades, families of stallholders of fairground entertainers from the suburbs of Belem have had their "aparelhagens" (equipments) built. These itinerant ‘theme’ nightclubs are transported by truck from one side of the suburbs to the other, or by boat to other river cities East of the Amazonia, making couples of all ages to dance. All kinds of Brazilian and Caribbean rhythms are played, but it's the Brega that rules. This music, romantic to perfection, enhanced with electric guitar and electronic keyboard solos, is often condemned by the local elites who perceive it as a musical underdog-style: in Portuguese, "brega" means tacky.

« Aparelhagens » - the soundmachines are unique to Belém and the state of Pará. Since half century, they are part of the life of generations of regional youth from the suburbs and inlands. 
Their makers are underquoted artisans that made their art evolve decade after decade. Ignored by the State, the machines are lost after years of use in the parties and get replaced by new ones. Few are documented and no institution exists to collect them or save them for the memory of the future. 
The smallest machines cost from 10,000 US$ to 100,000 US$ for the giant ones. In the periphery of Belém, 5 to 6 artisans & workshops build them during the whole year.

The "aparelhagens" - robotized totemic animals or spaceships, occupy a special room in the minds and territory of the urban and rural peripheries of the Amazonian megalopolis.
Intercessors of a musical catharsis and bodies in motion, the Soundmachines deserve the cult that the youth, generation after generation, devote to them, in the state of Pará.

Photographed between 2008-2018 - Work in Progress.

 

Recent exhibits of the “Tecnobrega - the Religions of Soundmachines” series. Galeria Teste (Rio de Janeiro) - Espace Michel Simon (Noisy le Grand) - Vitra Design Museum (Weil-am-Rhein) :

Mini-documentaries for ARTE TV

A quick dive into the Tecnobrega / soundmachines scene with these webdocs I've helped produce (and appear) for a serie dedicated to the soundsystem diaspora.

 

Publications :